With ExpoExchange Message Direct, show organizers and exhibitors connect with attendees by sending full-color personalized e-marketing messages complete with links and attachments. Message Direct allows show organizers to increase participation at both their physical and online events by reaching their entire membership in seconds. Message Direct enables message recipients to link to dynamic sites such as pre-populated Web registration forms and provides considerable cost savings by providing access to documents on a Virtual Literature Rack. Exhibitors benefit from the same advanced e-mail technology, working with ExpoExchange to invite prospects to their booth or following up on leads with a custom Message Direct message.
- Comprehensive Web-based e-mail messaging with full color images
- Detailed results tracking via ExpoExchange InfoManager including click-through statistics
- Substantial print cost savings by attaching printable collateral and documents
- Increased recognition through customer-branded graphics
ExpoExchange Message Direct provides show organizers and exhibitors with a communication tool that carries personalized messaging and branding. Because Message Direct delivers these targeted messages directly to a recipient’s e-mail inbox, the messages are likely to generate interest and increase response. Every Message Direct message may contain direct links to existing Web pages or a variety of attached documents that may be saved and printed. Through ExpoExchange InfoManager, Message Direct users monitor effectiveness, viewing statistics such as messages opened, messages forwarded, link click-throughs, etc. Message Direct enables users to better manage their entire campaigns, providing information vital for targeted follow-up.
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Online Services: Email Solutions: Message Direct